Whether you are working on m $3k Challenge or the Studenomics $5k Freelancing Challenge, you probably have some sort of sales page on your site. It certainly is the first step. Maybe you’ve done some reading on the topic of online sales pages and realize that you are supposed to do split testing, also known as A/B testing, of your page.
Now for the question: How the heck do I do A/B Testing?
Most guides you read talk about doing split testing for AdWords landing pages. That’s important, too. If you are using paid advertising, you are potentially wasting your money by not testing. But doing a split test in AdWords is pretty straight forward.
What about link building? If you link to your sales page within your site, or are able to get somebody else to link to it, how do you do split testing then? It’s not like you can put two links up and say, please click on one of these two links.
MaxA/B
Luckily, there is a plugin fr WordPress that can help. MaxA/B from Max Foundry lets you create A/B split tests of any page while serving up only one link.
After installing the plugin, you create an experiment from the new Max A/B tab. Select the page you want to test, and up to three pages with variations you want to test. For my taco seasoning sales page, I’m testing sales copy I wrote myself against copy that I paid somebody else to write.
Then, select the conversion page. This can be another page on your site, or even another site altogether. Say you wanted to test whether a red button or a yellow button got more people to visit Google. google.com would be your conversion page. This is handy if you have a 3rd party payment processor and content delivery system, like selling ebooks on ClickBank.
You can then pick how the experiment ends (the default is manual). Click save and then visitors to your original page will be served that page or 302 (temporary) redirected to one of your variation pages you set. It will split visitors equally between all of the pages you picked. If you provided two variations and 15 people click on the link, 5 will get the original, another 5 the first variation, and the remaining 5 the other variation.
The plugin’s dashboard will tell you how many visitors went to the link of your original page, and what percent of visitors to each page converted. If you click on the experiment’s name, you will get more detailed stats including exactly how many people went to each page, the actual number of people who converted, and what percent improvement (or worse) each variation is. Finally, it will also provide how statistically confident the results are.
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A/B Testing – The Essential Guide to A/B and Split Testing