I suppose it was only a matter of time. Some people are already making good money with Sponsored Tweets. But what about the fastest growing social media platform out there, Pinterest? Now, Viraliti is bringing advertising to Pinterest.
Viraliti is a CPC banner advertising platform for Pinterest. Actually, it is designed for Twitter and Tumblr as well. But Pinterest is their main focus and the platform that they have integration with.
Viraliti also has a small blog with tips for growing your Pinterest presence as well at http://blog.viraliti.com
How to Use Viraliti
To get started, you need to apply for an invitation. Viraliti is currently in beta stage, so instead of just signing up, you need to apply and have someone review your application. I don’t have the largest Pinterest following in the world, but I was still invited within 2 days of applying.
Once you are in, you will be shown a series of small banner ads to choose from. Clicking the blue “PIN IT” button will take you to the page for that advertisement with more information. This page will have the information that will be propagated into the description field on Pinterest.This page will also show you statistics on how many clicks that ad has generated and your income from it.
If you decide to pin that ad, simply click on the Pinterest “pin it” button. From there, it is just like pinning any image with a Pinterest button. Pins are disclosed as ads in the description field.
Most of the ads are in the 1-2 cent per click range. Viraliti has a $30 payment threshold. Payments are made twice per month on the 1st and the 16th via Paypal. While $30 seems like an odd choice for a payment threshold, I do appreciate the twice per month payment schedule. Getting paid 15 days after meeting the payment threshold is a nice change of pace from Amazon who takes three months!
Viraliti also has a three-tiered referral program. You get 7% of your referral’s earnings. Second-tier referrals bring in 4% and third-tier is 2%. Unlike Swagbucks, referral earnings are over the lifetime of the account, not just a limited time or for a limited amount.
Downsides to Viralti
Since they are so new and small, their selections of ads. They are showing to me a total of five right now. And they are pretty obviously ads. So far, advertisers haven’t quite figured out what to make of the platform and are providing banner ads like they would on affiliate networks for blog advertising.
A better solution would be to create new, creative content for users to pin. That is what goes viral and gets re-pinned. But as the platform grows, I’m sure the kinks will get worked out.
Would you consider selling advertising on Pinterest?